Description

Illustrated lettering is one of the most recognisable trends in design, but how do you take your work in this area to new levels and make your projects stand out from the crowd?

Illustrator, designer and educator Marty Blake takes you through the craft of creative lettering: what you need to know about working with various media and how to incorporate image and text successfully. Each chapter focuses on one technique, covering its history, the tools and techniques needed to achieve it, along with examples from designers and illustrators from around the world – all with critical reflection on what works, and why.

Whether you’re lettering by hand or digitally, Drawn to Type is perfect for use alongside courses in illustration and typography, and as an inspirational guide for designers looking to give the written word that visual impact.

Publisher Review

With its carefully chosen case studies and succinct historical content, this is a useful and visually appealing book that offers practical and theoretical guidance to approaching typographic practice in creative ways. -- Jo Davies, Visiting Professor in Illustration, University of Plymouth, UK This book is essential reading for any student who wants to understand the contextual history of our letterforms and how to integrate lettering more successfully within their creative projects. -- John Kilburn, University of Plymouth, UK A love letter to the alphabet, Drawn to Type provides inspiration for professional designers and hobbyists alike. -- Antoine Revoy, Rhode Island School of Design, USA Illustration is the magic space created between type and images. So, when I teach young illustrators, thinking with type and design is not an optional skill, but an essential tool. In Drawn to Type, Marty Blake has assembled a collection way beyond a typical scrapbook carousel, this is a rich tutorial for learning to use type as image, artifact, and communication. -- John Hendrix, Chair, MFA Illustration and Visual Culture, Washington University in St. Louis, USA